Money 20/20
Mastercard
Turning empty real estate at a conference into a visual brand experience
context
collaboration
In 2023, Mastercard’s exhibition at the Money 20/20 conference featured a tunnel, but the company enlisted SpecialGuest to figure out what to do with it.
concept
SpecialGuest came up with an idea that would turn Mastercard’s dark tunnel from a blank canvas into a visual experience for conference attendees. We brought the idea to fruition by collaborating with Studio PPS and Mathematic to create stunning visuals that would project within the tunnel.
As people walked through the tunnel, the visual effects in Mastercard colors washed over them and touted the benefits of Mastercard. Attendees were wowed by the visual spectacle, which made an impression and set Mastercard apart from the other companies at the conference.
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