Ray-Ban Meta Spring Summer Campaign

In 2023 and 2024, Ray-Ban Meta joined forces with SpecialGuest to create a spring and summer retail campaign that would educate people on the Ray-Ban Meta smart glasses to increase sales and further cement Ray-Ban Meta’s reputation as a top company in wearable technology.

SpecialGuest set out on a retail campaign to show off the features of the Ray-Ban smart glasses, such as multimodal artificial intelligence and video calling. 

Targeting an audience of influencers, digital creators, music and podcast listeners, adventurers, gamers, and techies, SpecialGuest created a seasonal campaign of 250 video assets, 270 static assets, 17 animated GIFs, and more than 400 out-of-home and digital out-of-home (D/OOH) ads. The campaign demonstrated how the smart glasses can be used in people’s daily lives, and showed what a fun, stylish summer with advanced technology looks like.