Meta Connect

In 2023, Special Guest worked with Charles Leclerc, whose Instagram is popular and premium at the same time, to bring together the worlds of fashion, technology, and social media and show off the fashionable Ray-Ban Meta sunglasses.

Ray-Ban, a company known for their stylish sunglasses, and Meta, a company known for their revolutionary social platforms, came together to create the Ray-Ban Meta smart glasses, which allow wearers to record video and audio, live stream, receive calls, and more. 

The campaign SpecialGuest created demonstrated to the world the true function of these glasses. Using a small high-quality camera in the corner of the frame and integrated Meta AI to help people with their daily tasks, the glasses help them live in the moment. F1 Ferrari driver Charles Leclerc wore the sunglasses to show that they are great for exercising, driving, taking calls, streaming, listening to music, recording—or just being fashionable. 

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