Power of Song
Frooti
Building on Frooti’s rebrand with a second video
context
Frooti is a leading mango juice brand in India that wanted to radically change how it tells stories.
The challenge was to reveal the rebrand without alienating consumers who have loved the Frooti brand since the ’80s.
collaboration
A top goal was to create a strong emotional connection with mass India and resonate with Indian culture. The first video, “Choos the Mango,” was shot in Mumbai with Indian Bollywood star Shah Rukh Khan.
concept
“Power of Song” is a Claymation video, also features Shah Rukh Khan. Since 2015, when the video launched, it has reached more than 35 million views.
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