Ray-Ban Meta Social

In 2023 and 2024, Ray-Ban Meta collaborated with SpecialGuest to encourage more people to purchase and try the fashionable smart sunglasses.

The Ray-Ban Meta smart glasses launched in 2021, yet many people, unsure how to incorporate them in their lives, hadn’t tried them. SpecialGuest set out on a campaign that exhibited all the amazing things that could be done with these glasses in daily life and for content creation. 

We collaborated with influencers, who recorded content on the glasses, creating organic advertisements. Their audiences learned about real-world uses for the Ray-Ban Meta glasses through the usual content they love to watch. 

Now having two completed campaigns for Ray-Ban Meta, SpecialGuest has mastered working with influencers that embody the brand’s message of “Living All In.